68% of online carts are abandoned. Email recovery barely scratches 8% open rates. RCS messaging delivers product images, countdown timers, and one-tap checkout directly in the messages app — recovering up to 45% of abandoned carts.
Four critical customer communication failures that cost online retailers thousands of crores every year.
The average e-commerce store abandons 68 out of every 100 filled carts. Email recovery captures only 5-8% of these. Push notifications are blocked by 73% of users. Meanwhile, the customer has moved on to a competitor — and your CAC investment is wasted.
Average e-commerce email open rates have dropped below 18%. Promotional emails from brands are often auto-filtered to Promotions folders. Customers can spend weeks without opening their inbox, meaning order updates, re-engagement offers, and loyalty messages never reach them.
Customers check their order status an average of 4.6 times before delivery. Without rich, interactive tracking updates, they flood your customer care team with calls. Each "Where is my order" call costs Rs 80-150 to handle, adding up to lakhs in unnecessary support costs monthly.
Most e-commerce brands send identical blast promotions to their entire database. A first-time buyer who purchased baby products receives the same Diwali electronics sale message as a power user. This one-size-fits-all approach results in high unsubscribe rates and poor ROI on retention campaigns.
Four RCS capabilities that directly attack your biggest e-commerce revenue leakage points.
When a customer abandons their cart, an RCS message is triggered within 30 minutes showing the exact product they left behind — with a high-resolution product image, original price vs discounted price, stock scarcity warning, and a "Complete Your Purchase" button that opens a pre-filled checkout page. This recovers 45% of abandoned carts, 6x better than email alone.
Replace bland SMS tracking links with interactive RCS order status cards that update at every shipping milestone. Show the courier partner logo, current location, expected delivery time, and a map of the delivery route. Include "Change Address", "Rate Delivery", and "Contact Support" buttons directly in the message, reducing inbound support calls by 55%.
Send each customer a personalised carousel of products based on their purchase history, browsing behaviour, and similar buyer patterns. A customer who bought a DSLR camera receives a carousel of compatible lenses, camera bags, and memory cards — not a generic bestsellers list. This hyper-personalisation increases AOV by 3x compared to broadcast campaigns.
Create urgency with RCS flash sale messages featuring real-time countdown timers, product carousels with limited stock indicators, and one-tap sale access buttons. Schedule campaigns for peak engagement windows. Customers who receive flash sale RCS messages convert at 12% compared to 1.8% for email flash sale alerts.
Real message examples showing exactly what your customers see on their smartphones.
Sent 30 min after cart abandonment. Recovery rate: 45%
Reduces "Where is my order" support calls by 55%
Conversion rate for flash sale RCS: 12% vs 1.8% email
Built around the full e-commerce customer lifecycle from discovery to repeat purchase.
Auto-generate product carousels from your live catalogue with real-time pricing, stock levels, and discount badges. Each card supports up to 3 action buttons. Carousels update automatically when products go out of stock or prices change.
Rich status cards at every order milestone: confirmed, packed, shipped, out for delivery, delivered, and return initiated. Each status includes relevant action buttons and reduces customer care contacts by 55%, saving Rs 80-150 per avoided call.
Automated post-delivery RCS messages with product image and star rating buttons embedded directly in the message. One-tap "Rate your purchase" with a 1-5 star selector increases review collection by 4x compared to email review request flows.
Interactive loyalty cards showing current points balance, points expiry warnings, and "Redeem Now" buttons that open the rewards catalogue. Points milestone achievements trigger celebratory RCS messages with exclusive member-only offers.
Native plugins for Shopify, WooCommerce, Magento, and BigCommerce sync orders, products, and customer segments in real time. Set up cart abandonment, order status, and re-engagement flows in under 30 minutes without any coding.
Live dashboards showing delivery rate, read rate, button tap rates, and revenue attributed to each RCS campaign. Drill down to individual customer journeys from first message to purchase. A/B test subject lines, product selections, and CTAs to continuously improve conversion.
Most Shopify and WooCommerce stores have their first cart recovery campaign running within 24 hours.
Install the RCSBulkSMS plugin from the Shopify App Store or WooCommerce marketplace. One-click authentication syncs your store's product catalogue, order data, and customer segments automatically. No developer required.
Submit your brand logo, business registration, and GST number for RCS sender verification. Your brand name and verified tick appear in every customer message. Verification typically completes in 24-48 hours through our operator partnerships.
Use our visual workflow builder to set up triggers: cart abandoned (30 min, 24 hr, 72 hr), order confirmed, order shipped, delivered, and win-back (30 days post-purchase). Each trigger auto-pulls live product data and personalises the message.
Track recovered cart revenue, campaign-attributed sales, and ROI in real time on your dashboard. Use built-in A/B testing to optimise send times, message copy, and product selections. Most brands see positive ROI within the first week.
Threads & Co. is a Surat-based D2C fashion brand with 2.8 lakh registered customers. Their cart abandonment rate was 72%, and email recovery sequences only captured 6.2% of those abandoned carts. They were losing Rs 1.2 crore per month in recoverable revenue.
The RCS Solution: A 3-message cart recovery sequence with product images, personalised discount offers (5% at 30 min, 8% at 12 hr, 10% at 48 hr), stock scarcity indicators, and one-tap checkout links. Coupled with post-purchase upsell carousels triggered 48 hours after delivery.
"We were spending Rs 8 lakh per month on Facebook retargeting to recover carts. RCS does the same job for Rs 60,000 and converts 4x better because customers actually open the message and see the product. The ROI is incomparable."
Fill in your details and our team will set up your free demo account within 24 hours. No credit card required.
Yes, we provide native plugins for Shopify, WooCommerce, Magento, and BigCommerce. Once installed, the plugin automatically syncs your product catalogue, order data, and customer segments to our platform. You can set up cart abandonment, order tracking, and re-engagement campaigns in under 30 minutes with zero coding required.
RCS cart abandonment messages achieve a 45% recovery rate on average, compared to 5-8% for email cart recovery emails. RCS messages are delivered directly to the native messaging app with zero spam filtering, open within seconds, and include the abandoned product image with a single-tap checkout button that significantly reduces friction.
Absolutely. RCSBulkSMS is fully GDPR and PDPA compliant. We process customer data only for the purposes explicitly consented to during checkout. All customer data is encrypted at rest and in transit. We maintain detailed consent records with timestamps and provide automated opt-out processing within 24 hours as required by regulation.
Yes. Our AI-powered recommendation engine analyses each customer's purchase history, browsing behaviour, and wishlist to generate personalised product carousel messages. A customer who bought running shoes receives a carousel featuring socks, insoles, and hydration packs — not generic bestsellers. This personalised approach increases cross-sell conversion by 3x compared to broadcast campaigns.
Our e-commerce pricing starts at Rs 0.35 per RCS message for volumes under 1 lakh messages per month, reducing to Rs 0.18 per message for over 10 lakh messages per month, and custom enterprise pricing for 50 lakh+ messages. All plans include unlimited campaign creation, A/B testing, analytics dashboard, and full API access.
RCS flash sale messages include real-time countdown timers that update when the recipient opens the message, product carousels showing sale items with crossed-out original prices and sale prices, and a single-tap "Shop Now" button that opens the sale page directly. You can schedule flash sale campaigns for peak engagement times such as 7-9 PM for maximum conversion impact.