Move beyond plain text SMS. RCS (Rich Communication Services) lets you send interactive, branded, verified messages with images, videos, carousels, and action buttons — directly to your customers' native messaging app.
Rich Communication Services (RCS) is the direct successor to SMS, designed to bring the interactive features of modern apps to the native messaging experience of every smartphone. It represents the most significant upgrade to business messaging in decades.
Operating over IP networks, RCS enables high-resolution media, interactive carousels, and verified identity layers that build instant customer trust. With cross-platform support across Android and iOS 18+, RCS is now the single most powerful way for brands to connect with their audience.
Send high-res photos, videos, and large files up to 100MB natively.
Suggested replies, action buttons, and carousels for seamless journeys.
GSMA-verified sender ID with your brand logo and checkmark.
Seamless delivery to billions of Android and iPhone users globally.
Our RCS messaging platform is built for scale, reliability, and ease of use — giving your marketing and development teams all the tools they need.
Send standalone rich cards or horizontal scroll carousels containing images, titles, descriptions, and up to four action buttons per card. Showcase your product catalogue, highlight promotions, or walk customers through a multi-step process — all within a single message thread. Rich cards support JPEG, PNG, and WebP images up to 5MB, giving you the visual quality your brand deserves.
Reduce friction and drive conversions with one-tap suggested replies and action chips. Pre-define common responses (Yes / No / Tell Me More) or trigger deep actions such as opening a URL, initiating a phone call, sharing a location, or adding a calendar event — all without the user leaving the conversation. Businesses using suggested actions see a 45% improvement in response rates compared to plain SMS campaigns.
Our analytics dashboard gives you full visibility into every message sent. Track delivery status, open rates, read receipts, click-through rates on buttons, and reply rates in real time. Segment performance by audience, campaign, time slot, or geographic region. Export raw data via our reporting API to feed into your existing BI tools, CRM, or data warehouse for deeper attribution analysis.
Integrate RCS messaging directly into your product or marketing stack with our well-documented REST API. Send single messages or batch sends of millions, receive real-time delivery and interaction events via webhooks, manage contact lists programmatically, and pull analytics data on demand. Available SDKs for Node.js, Python, PHP, Java, Go, and Ruby make integration fast regardless of your technology stack. View the full RCS API documentation.
Build sophisticated multi-step messaging workflows with our visual campaign builder — no coding required. Trigger messages based on customer actions (purchase, cart abandonment, sign-up), time delays, or external data events. Create branching conversation trees that respond differently based on customer replies, ensuring every interaction feels personal and relevant at any scale.
Every message sent through our platform carries your verified business profile: your logo, brand name, official website, and a GSMA-issued verification checkmark. This eliminates the ambiguity of unknown-number SMS messages and builds immediate trust with recipients. Verified sender identity has been shown to increase message open rates by up to 70% compared to unverified alphanumeric sender IDs used in traditional SMS campaigns.
RCS messages achieve average open rates of 85–90% compared to 30% for email and 20% for push notifications. The familiar native messaging interface combined with rich visual content captures attention and drives action.
Embedded action buttons remove all friction from the customer journey. Users can browse products, make payments, track orders, or book appointments with a single tap — without leaving their messaging app.
Unlike WhatsApp Business or branded apps, RCS requires no download, no account creation, and no onboarding. Your messages reach customers in the app they already use daily, achieving 100% potential reach across any RCS-enabled device.
Despite higher per-message costs than SMS, RCS campaigns consistently deliver 40–60% lower cost-per-conversion thanks to dramatically higher engagement, better targeting through two-way data collection, and reduced customer service load from self-service action buttons.
From flash sales to appointment reminders, RCS delivers richer customer experiences than any other messaging channel.
Send product carousels for cart recovery, order confirmation with tracking buttons, flash sale announcements with countdown timers, and post-delivery review requests — all as interactive RCS messages that drive repeat purchases.
Learn more ›Deliver transaction alerts, loan offer cards, EMI reminders, and fraud warnings with verified sender identity. Let customers approve transactions, apply for credit, or locate the nearest ATM — directly within the message.
Learn more ›Automate appointment reminders with confirm/reschedule buttons, send rich health tips, deliver lab result notifications, and run wellness program check-ins. HIPAA-compliant delivery with end-to-end message security.
Learn more ›Engage students and parents with fee reminders, exam schedule cards, result notifications with download links, and event invitations. Interactive admission inquiry flows let prospective students request brochures or book campus visits with a tap.
Learn more ›Share booking confirmations with rich itinerary cards, send real-time flight update alerts, offer hotel upsell cards, and provide destination guides — all through a single message thread that replaces multiple email communications.
Drive orders with interactive menu carousels, send personalized loyalty reward messages, distribute digital coupons with one-tap redemption, and follow up post-order for reviews — creating a seamless digital dining experience without a separate app.
Your business submits brand details (logo, website, description) through our platform. We submit these to Google and the relevant carriers for RCS Business Messaging (RBM) verification. Once approved, your sender profile is registered — typically within 5–10 business days. All subsequent messages automatically carry your verified brand identity.
Use our drag-and-drop template builder or submit raw JSON via the API to compose your RCS message. Define the rich card layout (image, title, description, buttons), suggested reply chips, and any dynamic personalisation tokens (e.g., {first_name}, {order_id}). Templates are previewed in real-time in a device simulator before sending.
Upload your recipient list via CSV, connect directly to your CRM via our integrations (Salesforce, HubSpot, Zoho), or pass phone numbers dynamically via API. Apply filters to segment by demographics, purchase history, geographic region, or any custom attribute. Our platform validates and de-duplicates numbers automatically.
Before each send, our platform pings the carrier to verify whether each recipient's device supports RCS. If supported, the full rich RCS message is delivered via the IP-based RCS protocol. If the device or carrier does not yet support RCS, the message automatically falls back to an SMS or MMS equivalent, ensuring zero message loss and 100% reach across your entire audience.
Messages are routed through our direct carrier connections and the Google RCS Business Messaging infrastructure. Our platform maintains Tier-1 carrier relationships with all major Indian and international telecom operators, ensuring the fastest possible delivery speeds — typically under 2 seconds from send to receipt for most destinations.
Every delivery event, read receipt, button click, and reply is captured in real time and surfaced in your dashboard and via webhooks. Use this behavioural data to trigger follow-up messages, update CRM records, feed retargeting audiences, or generate campaign performance reports — closing the loop between messaging and business outcomes.
See exactly how RCS stacks up against traditional SMS across eight critical dimensions.
| Feature | RCS Messaging | Traditional SMS |
|---|---|---|
| Message Format | Rich cards, carousels, images, video, audio | Plain text only (160 characters) |
| Sender Identity | Verified brand name, logo, and checkmark | Unknown number or unverified alphanumeric ID |
| Interactive Elements | Action buttons, suggested replies, deep links | None — text only |
| Delivery Reports | Delivered, read receipts, button interaction tracking | Delivered only (no read receipts) |
| Average Open Rate | 85–90% | ~30% |
| Average CTR | Up to 8x higher than SMS | 2–5% (URL in plain text) |
| Spam & Phishing Risk | Low — verified sender eliminates impersonation | High — no sender verification |
| App Installation Required | No — native messaging app | No — but very limited features |
Read our full in-depth guide: RCS vs SMS: The Complete Comparison for Businesses
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RCS (Rich Communication Services) is the next-generation messaging standard that replaces SMS. It enables businesses to send rich media messages including images, videos, carousels, suggested action buttons, and verified sender badges directly through the native messaging app on Android devices and iPhones (iOS 18+).
Unlike SMS, RCS supports rich media content (images, videos, PDFs), interactive buttons and suggested replies, read receipts and delivery reports, verified business branding, carousels and rich cards, and two-way conversational messaging — all without requiring the recipient to download a separate app.
Yes, Apple introduced RCS support in iOS 18 (September 2024), meaning RCS now works across both Android and iPhone devices. This makes RCS a truly universal messaging standard for businesses. Read our blog: What is RCS Messaging?
RCS messages delivered through our platform achieve a 98%+ delivery rate. For recipients whose devices or carriers do not yet support RCS, messages automatically fall back to SMS, ensuring your message always gets through.
While RCS messaging has a slightly higher per-message cost than plain SMS, the dramatically higher engagement rates (3x open rates, 8x click-through rates) deliver a far superior return on investment. Most businesses see lower cost-per-conversion with RCS. See our pricing page for full details.
No. RCS messages are received in the same native messaging app that users already have on their phone (Google Messages on Android, Messages on iPhone). Recipients do not need to download anything extra.
Yes. Our bulk RCS messaging platform supports sending millions of personalized RCS messages per day. You can upload contact lists, segment audiences, personalize content, and schedule campaigns — all from a single dashboard.
Getting started is simple. Sign up for a free demo, submit your business details for RCS sender verification, integrate via our REST API or use our no-code campaign builder, and you can be sending RCS messages within 24–48 hours.
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Integrate RCS messaging into your platform with our REST API. Full docs, SDKs, and code samples for all major languages.